Shopify Conversion Optimization

Your store is
leaking revenue.
We find and fix it.

We A/B test every element of your Shopify store — headlines, images, CTAs, offers — and only ship what converts. Backed by 15+ years of building what actually sells.

Book a Strategy Call See How It Works ↓
1,500+
Stores Optimized
15+
Years in DTC
$1B+
Revenue Attributed
yourstore.myshopify.com/products/best-seller
ADD TO CART — $59.00
2,847 reviews
HERO IMAGE
HEADLINE & COPY
OFFER STRUCTURE
CTA OPTIMIZATION
SOCIAL PROOF
Trusted by Shopify's Biggest Brands

Sound familiar?

You're not alone. These are the three most common revenue killers we see in growing Shopify stores.

01
Ad costs climb.
Conversion stays flat.
You're spending more every month to drive traffic, but your conversion rate hasn't budged. You're paying more for the same results.
AD SPEND CVR
02
You've redesigned twice.
Revenue didn't move.
New theme. New layout. New colors. Months of work, thousands of dollars — and your numbers look exactly the same.
Redesign 1 of 3 — still 2.1% CVR
03
You're guessing
what works.
Gut feelings, competitor copying, and "best practices" from blog posts. No data. No testing. No way to know what's actually driving — or killing — your sales.
?
Maybe new images? Try free shipping? Change the button?

The problem isn't your traffic.
It's what happens after they land.

We don't redesign your store.
We out-convert it.

Watch our process play out in real time — four steps, one winning page.

1Analyze
2Design
3Test
4Ship
Starting...
Product Page — Hero CTA & Layout
Control — A Current page
Analyzing drop-off points
VS
Variant — B Our version
New hero image
Rewritten headline
Restructured offer
Stronger CTA
Social proof added
✓ WINNER
+18.4% CVR
Visitors0
Conversions0
Conv. Rate0.0%
Visitors0
Conversions0
Conv. Rate0.0%
⚡

We repeat this every month. Each winning test compounds on the last.

Every element is an opportunity.

Here's exactly what we test on your product page — and why each one matters.

yourstore.com/products/best-seller
Hero Image & Gallery
Your first impression. We test lifestyle vs. product shots, image order, zoom behavior, and mobile gallery UX. The right hero image can lift conversions 15%+.
Hero image area
Thumbnail Strip
Image order, number of images, video placement. Users scroll in predictable patterns — we optimize the sequence to show what converts.
Above-the-Fold Headline
The hook. We test benefit-driven vs. feature-driven copy, emotional triggers, length, and clarity. Most stores bury their best selling point.
Offer Structure & Pricing
Compare-at pricing, bundle offers, free shipping thresholds, urgency badges. Small tweaks to how the price is framed create massive lifts.
Product Copy & Description
Benefit bullets, storytelling, scannability. We test what makes people click "Add to Cart" — not just what sounds good to the brand.
CTA Button
Copy, color, size, placement, sticky vs. static. We've tested thousands of CTA variations. The right button doesn't just say "buy" — it removes hesitation.
Social Proof & Trust
Review placement, star ratings, UGC photos, trust badges, guarantee seals. Where and how you show proof matters as much as the proof itself.

We start where the money is.

Not every page is equal. We attack the highest-revenue pages first, in this order.

1
Product Page
Optimized first
This is where buying decisions happen. Every visitor who hits this page is one step from checkout. Even a small lift here multiplies across your entire traffic.
~60% of revenue influenced
2
Homepage
Optimized second
Your front door. We optimize hero messaging, navigation flow, and product discovery to get more visitors to your highest-converting PDPs faster.
~25% of revenue influenced
3
Collection Page
Optimized third
The bridge between browsing and buying. We optimize product cards, filters, sorting, and layout to help shoppers find what they want and click through.
~15% of revenue influenced

Most agencies optimize whatever's easiest. We optimize whatever makes you the most money, first. Then we move down the stack.

Winning tests compound.

Each month we find winners, push further, and stack the gains. The longer we optimize, the wider the gap between your store and everyone else.

Conversion Rate Over Time
Without testing
With Landing Page Dudes
4.0% 3.5% 3.0% 2.5% 2.0% Start Mo 1 Mo 2 Mo 3 Mo 4 Mo 5+
+8% PDP lift
First winner ships
+5% more
Winner re-tested & improved
+12% homepage
Second page optimized
Holiday variant
Seasonal adjustment ships
+32% total
Compounded gains
Month 1
Find the first winner
Audit complete. First A/B test on your PDP ships within 10 days. By month end, we have a proven winner live.
PDP testsQuick wins
Month 2
Iterate & expand
We take the winner and push further — test variations on the winning variant. Homepage optimization begins.
Re-testing winnersHomepage
Month 3
Stack the gains
PDP on 3rd iteration. Homepage winner found. Collection page tests begin. Results are compounding.
3rd iterationCollections
Month 4+
Continuous engine
All pages in rotation. Seasonal adjustments. New product launches tested. Your store gets better every single month.
SeasonalNew launchesAll pages
The longer you optimize, the bigger the gap.

Every winning test is permanent revenue. Month 6 you isn't competing with month 1 you — you're competing with every store that stopped testing.

100% transparent. Zero BS.

Every test runs through Shoplift. You see every experiment, every result, every dollar. No black boxes.

Shoplift Dashboard
Last updated: Today
Test NamePageStatusCVR LiftRevenue ImpactConfidence
Hero CTA — Green vs Blue Product Page ✓ Winner +18.4% +$12,400/mo 97.2%
Price Anchoring v2 Product Page ✓ Winner +11.2% +$8,100/mo 94.8%
Headline — Benefit-first Homepage ✕ Loser -3.1% -$2,200/mo 89.1%
Social Proof Placement Product Page ✓ Winner +7.8% +$5,600/mo 96.3%
Collection Grid vs List Collection Running +4.2% pending 72.4%
✕

Not every test wins. That's the point.

We show you losers too. A test that doesn't win still teaches us what doesn't work — so the next test is smarter. No agency shows you their losses. We do, because that's how trust works.

The numbers speak.

Real results from real stores. Tracked, measured, and impossible to argue with.

1,500+
Stores Optimized
15+
Years in DTC
$1B+
Revenue Attributed
CVR Lift
+33%
Revenue
+$47k/mo
Product page overhaul across 3 tests over 90 days. Hero image, CTA, and offer structure all optimized.
"They found revenue we didn't know we were missing."
CVR Lift
+22%
Revenue
+$28k/mo
Homepage hero and navigation tests led to significantly more traffic reaching the PDP. Collection page followed.
"First agency that actually proved their impact with data."
CVR Lift
+41%
Revenue
+$63k/mo
6-month engagement across all core pages. Seasonal variants for Black Friday drove record conversion rates.
"Our best-performing agency relationship, period."

What's a 10% lift worth to you?

Plug in your numbers. A conservative estimate — most clients see more.

Without testing With Landing Page Dudes
Month 1Month 3Month 6Month 9Month 12
Extra / Month
+$6,500
additional revenue
Extra / Year
+$78,000
compounded over 12 months
Return on Investment
5.2x
your money back
Book a Strategy Call →
Trusted by 200+ Shopify brands

Stop guessing.
Start converting.

Book a 30-minute strategy call. We'll audit your store, show you where the revenue is hiding, and map out your first test — free.

Book Your Free Strategy Call
No commitment. No pitch deck. Just a real conversation about your store.